Venvs

Background

VENVS, a unqiue jewelry brand in the U.S., aimed to quickly establish a robust market presence and reach substantial revenue milestones within its first year. The brand sought to leverage influencer marketing along with founder led content as a core component of its content strategy.

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Challenges

• Building brand recognition and trust in a highly competitive market with high end engagement rings.
• Efficiently converting marketing spend into significant sales revenue with the challenge of a much higehr AOV.
• Measuring and maximizing return on investment from influencer partnerships.

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Strategy Implemented

1. Influencer Partnerships: Collaborated with key influencers such as Katy Paerry across social media platforms to create authentic content that resonates with target audiences and builds trust.
2. Optimized Ad Spend: Carefully managed a budget of just shy of $100k to ensure efficient use of resources for maximum impact.
3. Performance Analytics: Utilized advanced tracking and analytics to monitor campaign performance and adjust strategies dynamically.

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Results

• Revenue Growth: Generated $917k in revenue within justthe first year of working with the brand.
• ROAS: Achieved an impressive average Return on Ad Spend (ROAS) of 9.8, indicating a highly profitable return.
• Customer Engagement: Increased online store sessions by 36% year-over-year, with significant improvements in user engagement and retention.

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Detailed Metrics

• Cost Per Result: Managed varying costs per purchase, with specific campaigns showing a high conversion value, notably one campaign achieving a conversion value of over $317k on a spend of just $16.1k.
• Purchase ROAS: The ROAS across different campaigns varied, with the highest at 19.58, showcasing exceptional efficiency in specific initiatives/strategies.

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Conclusion

VENVS’s strategic use of influencer marketing long with a strong paid strategy to drive brand awareness and sales has proven exceptionally successful. By aligning founder led content which embodies the brand's aesthetic and appeal to its target demographic, VENVS surpassed its ambitious first-year revenue goal. This approach has laid a solid foundation for sustained growth and continued success in the competitive jewelry market.

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